Attorney Marketing On Twitter Valuable Or Waste Of Time

Developing the Next Generation of Rainmakers Attorney Marketing on Twitter: Valuable or Waste of Time? Are you on Twitter yet? If so you can follow me at http://twitter.com/cordellparvin. Twitter is described as a “Micro Blog.” That is because Twitter requires that you post no more than 140 characters. I think most lawyers and most law firms on Twitter are using it to drive potential clients and referral sources to their Blogs, Alerts and other written material. I have been on it a few months with the hope I could share with lawyers the value of being on it, if any. So far it is challenging for me to see much value. I have used it with the hope that followers will read my Blog posts or listen to my podcasts. But, most people who are following me on Twitter are not the specific lawyers or law firms that I would hope to find value from my posts and podcasts. While I have become aware of some young lawyers because of Twitter, my guess is their target clients are not following them on Twitter. If you want to get an idea of how businesses are using twitter and how you might use it, listen to the April 24 and April 28 podcasts at DuctTapeMarketing. If you want to read an argument on why lawyers using Twitter for marketing is ineffective read what Larry Bodine recently wrote about it.   To get a pros and cons view, read and consider listening to the podcast. For me, the most interesting part of Twitter has been creating content anyone would care about in 140 characters. I typically take something I have written before and paste it only to find I am over the character limit. Then, I have to shorten it and still say something readers would find valuable. Learning to say things more concisely has been a valuable exercise for me. Here are some examples of my “Tweets.”   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.